Women United’s annual Toast to Her event celebrates women leaders making a difference throughout the Atlanta community. For the organization’s 25th anniversary, I was tasked with creating a commemorative event identity that honored the group’s history while elevating the experience for attendees, sponsors, and honorees.
The resulting visual system was applied across presentation design, stage graphics, table signage, printed programs, menus, and event collateral, creating a consistent and memorable experience throughout the evening.
Challenge
Women United was celebrating a significant milestone—25 years of empowering women to create change in the Atlanta community. The event needed to feel elevated and celebratory while remaining aligned with the organization’s established brand.
Solution
I created a commemorative visual identity centered around the 25-year anniversary mark and developed a flexible design system that could scale across both physical and digital touchpoints. The system was used throughout the event experience, including stage visuals, presentation slides, table cards, menus, sponsor recognition materials, and attendee communications. The final result provided a polished, cohesive environment that reinforced the significance of the anniversary celebration.
Results
Delivered a cohesive branded experience across multiple event touchpoints, helping commemorate Women United’s 25-year milestone and creating a polished environment for sponsors, honorees, and attendees.
