“Call the Play” debuted at the Super Bowl Experience the week leading up to Super Bowl LIII in Atlanta, Georgia, where thousands of children and adults stopped by the booth and engaged with the game.
As Art Director for United Way, I was tasked with developing the branding for Call the Play and the live event's booth design. I also worked closely with the Creative Director at Futurus to ensure that the experience within the VR experience and booth were unified.
United Way of Greater Atlanta, Futurus, and the NFL produced “Call the Play.” It is a VR adaptation of Character Playbook, a Social and Emotional Learning (SEL) program created by United Way and the NFL to immerse middle-school-aged students in challenging, complex everyday situations and offer guidance on navigating their conversations and managing their emotions, and communicating effectively. The experience supports their decisions, helping them gain the confidence to stand up for their peers and control their emotions when having tough conversations with friends or adults.
