Helping customers navigate the print process with confidence
ABC InkPress, the custom printing division of American Book Company, needed a clear and approachable resource to help customers prepare files for print. New customers often had questions about specifications, formatting, and common production requirements, leading to confusion and delays.
I developed and designed a concise print guide that translated technical printing concepts into easy-to-understand instructions. The guide established a consistent visual system, simplified complex information, and provided practical best practices for successful print production.
The finished piece served a dual purpose: empowering customers to submit print-ready files with greater confidence and providing sales and customer service teams with a reliable reference tool for answering common questions. By combining clear communication with thoughtful design, the guide helped create a smoother experience for both customers and staff.
