For United Way of Greater Atlanta, I developed a series of seasonal fundraising campaigns designed to transform community needs into compelling digital experiences. Each campaign required the creation of a distinct visual identity, responsive landing page, and donation journey while aligning multiple stakeholders, partners, and fundraising goals.
By combining brand storytelling, campaign strategy, and digital design, these initiatives helped connect supporters to causes ranging from financial stability and winter assistance to celebrating the women who strengthen our communities.
Bundle Up for Good
Winter Giving Campaign
Created a seasonal fundraising identity focused on warmth, protection, and community support. The campaign combined custom illustrations, partner integration, and impact storytelling to encourage donations supporting families facing rising winter utility and living costs.
Pay It Forward
Tax Season Fundraising Campaign
I developed a campaign concept that encouraged supporters to redirect a portion of their tax refund toward helping local families build financial stability. The visual identity connected themes of generosity, savings, and long-term community impact.
Bloom the Block
Cause Marketing & Community Fundraiser
I designed a product-driven fundraising campaign that invited supporters to honor important women in their lives through commemorative yard signs. The campaign blended ecommerce-style purchasing with storytelling and social sharing to drive engagement and donations.
Virtual Card that users could purchase and have emailed to a loved one.
Yard sign at someones home.
