Women United is a group at United Way that focuses on supporting women and families in the Atlanta community with volunteering and networking opportunities. They are a combination of women from the Cole Society and Tocqueville Donor groups.
After years of corporate branding, the group was looking to update with more energy and inclusivity that better represented their newer members. To update their brand identity, I started with a "paint," mixture of the Cole and Tocqueville brand colors to represent groups coming together. Next, I created a framing element based around the phrase "We are Women United." The frame also acted as a device to frame the titles of events Women United hosted, like Day at the Capitol and Wellness Wednesdays. I also produced props for the members to use during photos at the networking events. These helped increase engagement with social and provided a fun experience for attendees.
